Doritos "Crash The Super Bowl"

Led the communication strategy and media planning for Doritos' most successful Super Bowl to date

In 2011, Frito Lay tasked us with creating the biggest, boldest Super Bowl campaign ever. To do this, we partnered with Pepsi Max and challenged our fans to create :30 of bold, Doritos-crunch-worthy spots - three of which we would spend millions of dollars putting on the Super Bowl. This campaign saw the most user-generated submissions, the most user participation (votes) and we took 3 of the top 5 spots on the USA Today Super Bowl Ad Meter. CRUNCH!


USA Today: Best Super Bowl ads: A doggone tie for Ad Meter 

Ad Age: As 2011 Super Bowl Faded, Doritos and Snickers Proved Lasting Winners

AdWeek: Doritos 'Pug Attack' director wins $1 million