Doritos + Rihanna: Late Night
Built a first-of-its-kind interactive music experience, starring Rihanna and only accessible with Doritos.
Doritos has always been a brand that brings bold experiences - both in flavor and entertainment. To launch the Late Night line of Doritos chips (inspired by the bold foods of the evening hours), we partnered with Rihanna and bands across the world to create a global interactive music experience. With an exclusive track we developed with Rihanna, we filmed an interactive music video that would transform from Day version to Night time mode when a bag of Doritos Late Night chips was held up to the webcam. This transformative experience lived on social platforms all over the world and was Doritos' first true global campaign.