Google: Ping Pong Hangout
Launched an innovative use of the relatively new Hangouts API to inspire agency creatives to think creatively about tech.
We wanted to get advertisers and their agencies to see technology (specifically, Google+) in a new light - as a tool to help them create award-winning campaigns. So we played to their egos and competitive streak and built a digital Ping Pong game using the Google Hangouts API. Then we pit agencies head-to-head in a Ping Pong Hangout tournament during Advertising Week and let the creatives have at it with each other