Microsoft's Instagram Launch: #DoMore
Launched Microsoft's Instagram account with a global photo tour to connect and capture all those who #DoMore.
Microsoft, with its rich history in tech and productivity tools, had long been the company that enabled the world to do more. To launch their Instagram channel, we knew we had to not only celebrate the philosophy of #DoMore but also put it into practice. So we set off on a global photo tour, placing our Instagram account in the hands of a National Geographic photographer and sending him around the world to capture everyday people and social media influencers doing amazing things. We then challenged our followers join us on our #DoMore mission and featured those who embodied the spirit of the message.