Michaels Make It Kits
Creative strategy lead for a new product launch from Michaels, inspired by Pinterest trending insights.
Michaels and Pinterest teamed up to launch Michaels “Make it Kits” inspired by popular trends seen on Pinterest. The first kit, “Shibori for Your Home,” shows people how to use the Shibori Japanese resist dyeing method to create beautiful home accents like napkins, tablecloths and placemats. Pinterest has over 2.6 million Shibori Pins and searches for Shibori have grown by 56% in the past year.