Google + Twitter: #SmallBizSquad
Brought a team of small business experts together to provide real-time help for #SmallBizSaturday
To celebrate the biggest small business holiday of the year, we teamed up with the Twitter Small Biz team to form a #SmallBizSquad. We invited small business owners to send us their most pressing questions and created a #SmallBizSquad landing page with a real-time feed of helpful tips. As the campaign took off, other small business thought leaders joined in on the squad. In the end, 20+ partners and experts (including Mailchimp, Square, Weebly, AmEx) provided real-time help and resources, generating over 41M impressions.